fashion: Hatch

Have you heard of Hatch? Women's clothing for maternity and beyond. The concept is really cool - clothing that looks great on pregnant women and can be worn in the post-partum period and beyond. The style is very (very) loose, and the colors and construction are quite sophisticated and understated. hatch maternity hatch top blue hatch top red hatch top

Read a bit about the woman behind this great concept here. I'm always excited to read about the person behind the product, it sends me in a dream state where anything's possible. This line didn't exist until someone thought of it. Some woman out there was super frustrated and through that unhappy place brought forth a new idea. Then saw it through to fruition. How cool is that. Something from nothing.